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Independent Hotel Marketing Case Studies

Low-inventory, seasonal and owner-run properties face different problems than large chains. See how the same strategies we use for independent hotels play out room by room.

Boutique inn marketing case study
Boutique Inn

How an 18-Room Boutique Inn Increased Direct Revenue by 42%

An owner-run inn with a strong brand and weak search presence cut its OTA dependence and grew direct revenue by 42% in twelve months.

+42% Direct booking revenue-11 pts Share of bookings from OTAs
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Seasonal lodge direct booking case study
Seasonal Lodge

How a 24-Room Seasonal Lodge Filled Its Shoulder Season

A lodge that earned most of its revenue in eight peak weeks built a year-round demand plan and grew shoulder-season direct bookings by 55%.

+55% Shoulder-season direct bookings+19% Shoulder-season occupancy
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Case studies are anonymized to protect client confidentiality. Results vary by property, market and starting point.

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